TATA TEA – TO BE REBRANDED
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Published: September 1, 2009
Ratan Tata, the chairman of Tata groups announced this friday that Tata Tea is expected to be renamed in a couple of months. After the annual general meeting which was held at Kolkata, it was decided that Tata Tea has to be renamed. The process is on and the rebranding will be done by a months time.
Tata has ventured into diversified areas starting from water to coffee and so feels it has to be renamed soon. They are in the process of creating a new enterprise expecting a turnover of $10 billion five years ahead.
According to R.K Krishna Kumar, the vice-Chairman the new name and the logo of the company will be decided within two to three weeks by closely working on the rebranding strategy
Launch of Rebranding Campaign
After the Jago re rebranding campaign proposed by Sangeeta Talwar, executive director, marketing - Tata Tea targeting the youth folks to emphasis that tea is not a mere drink but a youth drink to remain younger. This has given way for a new rebranding campaign.
They have now come with another social rebranding campaign called the “Corruption Campaign” with a tagline of “Aaj se khilana bandh, pilana shuru”. This 360 degree campaign will focus on how to avoid gettting into the corruption cycle.
Merge of wholly owned Overseas Subsidaries
Tata Tea plans to integrate it’s domestic and global operations. It has a long term plan for merging with it’s wholly owned overseas subsidaries like Tata Tea (GB) Ltd, Tata Tea Inc and Eight o’ clock Coffee Comapany. This restructure will result in six profit centers all over the globe. Tata Tea has moved there headquarters to London, though their registered office is situated at Kolkata.
Tagged with: corruption campiagn, Jago Re, Ratan Tata, Rebranding, Rebranding campaign, Renaming, Tata Tea
